elebrity endorsement is not a new concept in the advertising business -- it sells products.
BTS’ meteoric rise to prominence over the years has brimmed companies with excitement -- the group has caused a ripple effect on companies that use them to promote their brands. The seven-piece, in particular, has ticked off many factors on the success list that companies yearn for when it comes to advertising.
Today, more companies seek a promotional boost by interweaving their well-crafted marketing strategy with the septet and their fans’ social media omnipresence.
Here’s a look into recent commercials that have taken and are taking the world by storm by hopping on the “BTS bandwagon.”
VT Cosmetics
Known for their flawless skin and make-up, BTS collaborated with VT Cosmetics, a Korean brand. The company launched a new collection with BT21, the band’s cartoons, which included different shades of lipstick, lip gloss, eye palette, foundation, primer, mascara and more.
